Software Development

User Experience (UX)

Our approach to transforming user experiences has helped our clients build better products and applications, strengthen engagement with customers, increase user adoption, boost productivity and increase revenue footprint with customers. As an organization you want to create solutions that perform well and that users find elegant. It can be frustrating to revise a seemingly cool feature over and over trying to guess why users aren’t using it. The UX role should not be to demand something fancy that is hard to code but to provide user flows that are tested before they are developed.

User Experience Transformation

User Experience Design

The objective of UX design is to create a frictionless and enjoyable experience for the user. UX design boosts customer satisfaction by providing better usability, accessibility and pleasure in the interaction with every aspect of a product. As user expectations continue to rise, UX designers need to have an eye for detail to properly guide them through an interface, while developers must ensure they create the best functionality and features.

At Imarishwa, we evaluate the expectations and needs of our clients and their users before the project goes to development processes. It provides additional value for our customers because we are able to detect issues and problems in early phases. We use Agile as a standard methodology which means our designers work in iterations to constantly test and validate features

User Interface Design

User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. UI design should create the illusion that users aren’t interacting with a device so much as they’re trying to attain goals directly and as effortlessly as possible.

We focus on building interfaces which users will find highly usable and efficient. Thus, a strive to thorough understand the contexts users will find themselves in when making those judgments. 

Usability Testing

Usability testing is the practice of testing how easy a design is to use on a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs, from user interfaces to physical products.

We undertake usability testing to identify usability problems with a design as early as possible, so they can be fixed before the design is implemented. As such, our usability testing is often conducted on prototypes rather than finished products, depending on the development phase.